Which Advertising Platform Should You Choose Between Google and Microsoft?
Microsoft Advertising is an online service that offers pay-per-click advertisements on the Bing, Yahoo, and DuckDuckGo search sites. Currently, Bing Ads now has a 33 percent global share in the U.S. This means that if you have an online business and want to advertise your products or services, you need to join the bandwagon and start using Microsoft advertising. In this article, I will show how you can advertise your products or services on Bing.
When it comes to pay-per-click-through rate (CTR), the importance of these ads is great. Google’s AdWords is great, but only with advertisers with deep pockets. Now, you can bid on keywords to bid on a lower price, thus allowing more people to see your advertisements. This means that even small start-ups can do well in the world of online marketing through Microsoft advertising.
Microsoft ad network provides a lot of flexibility for your campaigns. You can target multiple countries and/or cities using their geo-targeting options. With this feature, you can reach people outside of your own country. This is why it is important that you have a good keyword strategy when you choose Microsoft advertising. Your keywords should have some relevance to your potential customers so that you can ensure they click on your ads.
By having a good keyword strategy, you can boost your CTR by up to 70% simply by targeting low competition, high-quality keywords. The ad networks also show you how much time your ads are on search results thus giving you a good idea of how effective your ads are. Microsoft advertising provides the advertisers with reports which track how well their ads are performing. With all these benefits, you can be sure that Microsoft advertising is worth every penny.
On the other hand, there is also a drawback to using Google AdWords. If you have large campaigns, you will have to spend more on Google search ads and vice versa. But with Microsoft advertising, you won’t need to invest too much in Google as you will be targeting only local users and they have better conversion rates compared to Google searchers. So, is Microsoft paying more on Google or the other way around?
If you already have a good keyword and competitive campaign setup using Google AdWords, you can benefit from using Microsoft Search Network to promote your ads. Microsoft Search Network has greater visibility in search engines due to its placement at the top of search engine pages. Search engines give more attention to listings on Microsoft Search Network rather than other Search Engines. This means that more potential customers will see your ads as compared to those displayed on Google and other search engines. This is one reason why Microsoft advertising can pay off for you.
However, there are also disadvantages. The biggest disadvantage is that you will only be reaching targeted users, rather than the global audience. This means that you have to work a little harder to ensure that people click on your advertisements. You may also get bad reviews from search engines if your advertisements are not properly optimized.
The bottom line is that whether you should invest your money in Google or Microsoft searching is entirely up to you. You will have to weigh your options and determine how much you are willing to pay for each click. You can easily do this by calculating your ROI (return on investment) and dividing it by the number of clicks you are making. The rule of thumb here is that if you are making $200 every time someone clicks on an advertisement from your website, then you are probably making too much money with your Microsoft advertising platform. But, if you are making only $10 in one click, then you should definitely go for Microsoft.