Optimizing Social Listening And Engagement With Hootsuite Plus
Social listening is basically the act of responding appropriately based on social insights gained through social observation. It provides the greatest benefit by monitoring existing conversations about topics of particular interest. Most of the time, our social circles include people who share similar values and who can offer us useful advice. The advantage of social listening is that it is free, yet provides immense value in terms of developing social capital and increasing one’s social trust.
Some experts argue that social media can be used to develop social listening even more effectively than paid plans since social media allows us to directly interact with another person, which is a different form of conversation than the one-on-one conversation at a coffee shop or a seminar. To this end, some experts have introduced paid plans for social listening, because the interaction is not direct and the audience is more intimate. Still, effective social media
strategies require an audience to actively participate. Thus, when we refer to social listening, it is meant to refer to the process of actively developing rapport by observing another person’s actions and reactions. Some researchers have compared real-time interaction to the phenomenon of synthetic induction, where an unknown stimulus is given to a person and he is required to indicate his response even though he may not understand the signal.
In order to develop social listening, you must choose topics that are interesting to you and that are closely connected to your core values. The conversations should ideally start out with something humorous, so as to break the ice. Then, depending on the volume level of your listening audience, you should either engage or simply listen. Some experts suggest that you should actively participate in the conversations you are involved in since this encourages your own participation and shows that you care about what other people are saying. You should try to determine if you can engage and listen without becoming too focused on what other people are saying since you might miss some important messages. Once you start talking to another person, maintain eye contact, make eye contact with him or her, smile, and ask questions.
In social media, one of the best tools to identify influencers is to use ” follower monitoring tools.” There are many tools available online for use in monitoring social contacts such as Twitter, Facebook, and Google+ icons. These icons provide a visual indication of who your followers are and which conversations they are participating in, and therefore how influential they can be.
For social listening, you might find it helpful to join Instagram communities, and listen to what the members are saying. You should also make use of the “use all the features” option available in your snap settings to put all of your comments in a condensed version for easy access. While there is no exact science to identifying influencers, the conversations around you will give you a better insight into what a particular person thinks about your brand, products, or services. If you comment on conversations, you’ll gain more insight into what people are thinking about your brand, and how you can improve it.
Social listening also requires that you engage with your customers immediately after your engagement. Your customers want to know that you care about them, that you’re listening to their stories, and that you’re working to resolve issues that matter to them. This way, your customers feel like you care about them, and this creates customer loyalty. Engaging your customer service team right away is imperative to customer satisfaction. In fact, engagement could be the key to increasing customer loyalty.
In addition, using social networks like Hootsuite, you can take part in conversations around your brand. Once you have identified an influencer or two, using Hootsuite for these conversations allows you to stay connected directly with fans and followers, and interact with your customers directly. You can upload images from your social networks, and comment on stories. You can even upload a video and comment on a video posted by another fan. By having these conversations around your brand, you will give potential customers a chance to see what your social media platform looks like at a glance.
With the assistance of Hootsuite and lush cosmetics, you can easily integrate social listening into your marketing campaign. When you have an influencer with a large following, it’s easy to notice their mentions. You can also follow mentions that are on your network to see who is engaging with them. You’ll need to stay connected with fans to effectively engage with them, but if you don’t take part in conversations yourself, you can still make a valuable connection. All in all, social listening and engagement are all about engaging with your audience!